{"id":4900,"date":"2022-10-13T14:02:33","date_gmt":"2022-10-13T06:02:33","guid":{"rendered":"https:\/\/www.smarking.com.tw\/?p=4900"},"modified":"2023-08-04T13:48:00","modified_gmt":"2023-08-04T05:48:00","slug":"copywriting-book-recommendations","status":"publish","type":"post","link":"https:\/\/www.smarking.com.tw\/copywriting-book-recommendations\/","title":{"rendered":"\u6211\u60f3\u9032\u884c\u6587\u6848\u5b78\u7fd2\uff0c\u6709\u54ea\u4e9b\u66f8\u7c4d\u63a8\u85a6\uff1f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4900\" class=\"elementor elementor-4900\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32375741 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32375741\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70c471ad\" data-id=\"70c471ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30aebde9 elementor-widget elementor-widget-heading\" data-id=\"30aebde9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading 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img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/\u66f8\u7c4d\u63a8\u85a6-1024x724.png\" class=\"attachment-large size-large wp-image-5711\" alt=\"\u6587\u6848\u5b78\u7fd2\u63a8\u85a6\u66f8\u7c4d\u793a\u610f\u5716\" srcset=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/\u66f8\u7c4d\u63a8\u85a6-1024x724.png 1024w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/\u66f8\u7c4d\u63a8\u85a6-300x212.png 300w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/\u66f8\u7c4d\u63a8\u85a6-768x543.png 768w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/\u66f8\u7c4d\u63a8\u85a6-1536x1086.png 1536w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/\u66f8\u7c4d\u63a8\u85a6.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6863ce39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6863ce39\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-481abc7c\" data-id=\"481abc7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54875972 elementor-widget elementor-widget-text-editor\" data-id=\"54875972\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u884c\u92b7\u662f\u9019\u5e7e\u5e74\u975e\u5e38\u71b1\u9580\u7684\u8077\u696d\uff0c\u884c\u92b7\u4eba\u54e1\u9700\u8981\u505a\u7684\u4e8b\u60c5\u975e\u5e38\u591a\uff0c\u5176\u4e2d\u4e00\u5b9a\u6703\u9047\u5230\u7684\u5c31\u662f\u300c\u5beb\u6587\u6848\u300d\u3002\u5f88\u591a\u4eba\u770b\u5230\u9019\u500b\u8a5e\u5f59\u5c31\u5148\u9000\u7e2e\u4e86\uff1a\u884c\u92b7\u8ddf\u5beb\u6587\u6848\u70ba\u4ec0\u9ebc\u6709\u95dc\u4fc2\uff1f\u5beb\u6587\u6848\u662f\u8981\u6211\u5beb\u4f5c\u6587\u7684\u610f\u601d\u55ce\uff1f<\/p><p>\u5176\u5be6\u6587\u6848\u4e26\u4e0d\u5982\u4f60\u60f3\u50cf\u4e2d\u90a3\u9ebc\u53ef\u6015\uff0c\u6216\u8005\u61c9\u8a72\u8aaa\uff0c\u574a\u9593\u5176\u5be6\u6709\u8a31\u591a\u66f8\u7c4d\u6216\u7dda\u4e0a\u8ab2\u7a0b\u5e36\u4f60\u4e00\u6b65\u6b65\u5165\u9580\uff0c\u7d42\u80fd\u6210\u70ba\u4e00\u4f4d\u53b2\u5bb3\u7684\u6587\u6848\u5e2b\u3002<\/p><p>\u5728\u9019\u7bc7\u6587\u7ae0\u88e1\uff0c\u6211\u5011\u5c07\u91dd\u5c0d\u300c\u5beb\u4f5c\u80fd\u529b\u300d\u3001\u300c\u7d9c\u5408\u6587\u6848\u64b0\u5beb\u300d\u3001\u300c\u6545\u4e8b\u884c\u92b7\u300d\u3001\u300c\u6587\u6848\u516c\u5f0f\/\u61f6\u4eba\u5305\u300d<span style=\"color: var( --e-global-color-84929a0 ); background-color: var( --e-global-color-d9cd7af );\">\uff0c\u4ee5\u53ca\u300c\u6587\u6848\u5be6\u6230\u6307\u5f15\u300d\u4e94<\/span><span style=\"color: var( --e-global-color-84929a0 ); background-color: var( --e-global-color-d9cd7af );\">\u5927\u985e\u5225\uff0c\u5206\u5225\u7cbe\u9078\u51fa\u6700\u63a8\u85a6\u884c\u92b7\u4eba\u95b1\u8b80\u76845\u672c\u6587\u6848\u5b78\u7fd2\u66f8\u7c4d\uff0c\u76f8\u4fe1\u5c0d\u65bc\u589e\u52a0\u6587\u6848\u64b0\u5beb\u529b\u4e00\u5b9a\u591a\u5c11\u90fd\u6709\u5e6b\u52a9\uff01<\/span><\/p><p><strong>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/strong><a href=\"https:\/\/www.smarking.com.tw\/why-we-need-product-copywriting\/\">\u70ba\u4ec0\u9ebc\u6211\u7684\u7522\u54c1\u9700\u8981\u6587\u6848\uff1f<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c530d2 elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget 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tabindex=\"0\" aria-controls=\"elementor-toc__7c530d2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__7c530d2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fc0018 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fc0018\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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rel=\"noopener\">\u6587\u6848\u5be6\u6230\u6307\u5f15\u985e\uff1a<u><i>\u300a\u79d2\u8b9a\uff1a\u6587\u6848\u5973\u738b\u6559\u4f60\u5beb\u5165\u5fc3\u574e\uff0c\u7acb\u523b\u884c\u52d5\u7684\u6587\u6848\u529b\u300b<\/u><\/i><\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1c985 elementor-widget elementor-widget-image\" data-id=\"7a1c985\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/07\/2954AF7489-SP-11548273-300x300.png\" class=\"attachment-medium size-medium wp-image-6221\" alt=\"\" srcset=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/07\/2954AF7489-SP-11548273-300x300.png 300w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/07\/2954AF7489-SP-11548273-150x150.png 150w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/07\/2954AF7489-SP-11548273-768x768.png 768w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/07\/2954AF7489-SP-11548273.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47dee4d elementor-widget elementor-widget-spacer\" data-id=\"47dee4d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9e3e014 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e3e014\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4159dd3\" data-id=\"4159dd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5584a7 elementor-widget elementor-widget-text-editor\" data-id=\"e5584a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u7531\u6709\u300c\u5967\u7f8e\u6587\u6848\u5973\u738b\u300d\u4e4b\u7a31\u7684\u6797\u6842\u679d\u8001\u5e2b\u6240\u8457\uff0c\u672c\u66f8\u5217\u8209\u7684\u300c\u6587\u6848\u6280\u6cd5\u300d\uff0c\u90fd\u662f\u4f5c\u8005\u5f9e\u5927\u91cf\u5be6\u6230\u7d93\u9a57\u88e1\u6c72\u53d6\u51fa\u4f86\u7684\u5be6\u7528\u6280\u6cd5\uff0c\u4f46\u66f8\u4e2d\u8ac7\u53ca\u66f4\u591a\u7684\u537b\u662f\u6587\u6848\u64b0\u5beb\u80cc\u5f8c\u7684\u300c\u908f\u8f2f\u5fc3\u6cd5\u300d\u3002\u8981\u5beb\u51fa\u653b\u5fc3\u7684\u6587\u6848\uff0c\u6838\u5fc3\u95dc\u9375\u5c31\u5728\u65bc\uff1a\u628a\u6d88\u8cbb\u8005\u7576\u6210\u670b\u53cb\uff0c\u5766\u8aa0\u624d\u80fd\u5920\u4ea4\u5fc3\u3002<\/p><p>\u77ad\u89e3\u9019\u4e00\u9ede\u4e4b\u5f8c\uff0c\u63a5\u8457\u5c31\u662f\u8981\u5982\u4f55\u5beb\uff1f\u4f5c\u8005\u4e26\u4e0d\u662f\u5288\u982d\u5c31\u7d66\u51fa\u6587\u6848\u64b0\u5beb\u7684\u516c\u5f0f\u89e3\u7b54\uff0c\u800c\u662f\u5f9e\u5206\u6790\u5404\u7a2e\u4e0d\u540c\u985e\u578b\u7684\u6587\u6848\u5207\u5165\uff0c\u9069\u6642\u5730\u8981\u8b80\u8005\u300c\u60f3\u4e00\u60f3&#8230;&#8230;\u300d\uff0c\u5e36\u8b80\u8005\u9010\u4e00\u6df1\u5165\u6587\u6848\u7684\u672c\u8cea\u3002\u800c\u5728\u6587\u6848\u6280\u6cd5\u8207\u5fc3\u6cd5\u4e4b\u5916\uff0c\u4e5f\u52a0\u5165\u4e86\u6d1e\u5bdf\u65b9\u6cd5\u3001\u7c21\u5831\u6280\u5de7\u3001\u5f71\u7247\u88fd\u4f5c\u9808\u77e5\u7b49\u5be6\u7528\u7684\u5de5\u4f5c\u65b9\u6cd5\uff0c\u5e6b\u52a9\u8b80\u8005\u66f4\u597d\u5730\u7df4\u7fd2\u6587\u6848\u767c\u60f3\u7684\u5275\u610f\u601d\u7dad\u3002<\/p><p>\u5168\u66f8\u4f7f\u7528\u6dfa\u986f\u6613\u61c2\u7684\u6587\u5b57\uff0c\u6c92\u6709\u8907\u96dc\u7684\u5c08\u696d\u8853\u8a9e\uff0c\u5c0d\u65bc\u525b\u63a5\u89f8\u6587\u6848\u64b0\u5beb\u8207\u54c1\u724c\u7d93\u71df\u7684\u6587\u6848\u65b0\u624b\u4f86\u8aaa\uff0c\u662f\u5f88\u7d2e\u5be6\u4f46\u597d\u61c2\u7684\u5165\u9580\u66f8\uff0c\u9664\u4e86\u6587\u6848\u64b0\u5beb\u6280\u5de7\u5916\uff0c\u66f4\u53ef\u4ee5\u6b63\u78ba\u7684\u8a8d\u8b58\u4ec0\u9ebc\u662f\u6587\u6848\uff0c\u4ee5\u53ca\u6587\u6848\u5e36\u4f86\u7684\u529b\u91cf\uff1b\u800c\u5c0d\u60f3\u8981\u66f4\u9032\u4e00\u6b65\u7cbe\u9032\u6587\u6848\u6280\u5de7\u7684\u4eba\u4f86\u8aaa\uff0c\u9019\u5c31\u662f\u4e00\u672c\u4e0d\u53ef\u591a\u5f97\u7684\u9748\u611f\u4e4b\u66f8\uff0c\u9069\u5408\u653e\u5728\u5de5\u4f5c\u684c\u9644\u8fd1\u597d\u53d6\u5f97\u7684\u5730\u65b9\uff0c\u96a8\u6642\u7ffb\u4e00\u7ffb\u6216\u8a31\u90fd\u80fd\u6536\u7372\u4e00\u4e9b\u64b0\u5beb\u6587\u6848\u7684\u9ede\u64a5\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6083ec elementor-widget elementor-widget-text-editor\" data-id=\"c6083ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.smarking.com.tw\/copywriting-and-branding\/\" target=\"_blank\" rel=\"noopener\">\u95dc\u65bc\u6587\u6848\uff0c\u91cd\u8981\u7684\u4e8b\u548c\u4f60\u60f3\u7684\u4e0d\u4e00\u6a23\uff01\u2013\u2013\u8ac7\u6587\u6848\u8207\u54c1\u724c\u5851\u9020<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4022eff3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4022eff3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64e99202\" data-id=\"64e99202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1ac360 elementor-widget elementor-widget-spacer\" data-id=\"d1ac360\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6739da10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6739da10\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63c2ed94\" data-id=\"63c2ed94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cec2669 elementor-widget elementor-widget-heading\" data-id=\"cec2669\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.books.com.tw\/products\/0010799231?sloc=main\" target=\"_blank\" rel=\"noopener\">\u5beb\u4f5c\u80fd\u529b\u985e\uff1a<i><u>\u300a\u9ea5\u80af\u932b\u5beb\u4f5c\u6280\u8853\u8207\u908f\u8f2f\u601d\u8003\uff1a\u70ba\u4ec0\u9ebc\u4ed6\u5011\u7684\u6587\u5b57\u6700\u6709\u8aaa\u670d\u529b\uff1f\u770b\u554f\u984c\u6c38\u9060\u80fd\u64ca\u4e2d\u8981\u5bb3\uff1f\u300b<\/u><\/i><\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138e9468 elementor-widget elementor-widget-spacer\" data-id=\"138e9468\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1791117a elementor-widget elementor-widget-spacer\" data-id=\"1791117a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5919bed7 elementor-widget elementor-widget-image\" data-id=\"5919bed7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"348\" height=\"348\" src=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image003-\u62f7\u8c9d.png\" class=\"attachment-large size-large wp-image-4918\" alt=\"\" srcset=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image003-\u62f7\u8c9d.png 348w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image003-\u62f7\u8c9d-300x300.png 300w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image003-\u62f7\u8c9d-150x150.png 150w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9a37d7 elementor-widget elementor-widget-text-editor\" data-id=\"7b9a37d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u9ea5\u80af\u932b\uff08Mckinsey &amp; Company\uff09\u662f\u7f8e\u570b\u4e00\u9593\u975e\u5e38\u6709\u540d\u7684\u9867\u554f\u516c\u53f8\uff0c\u5e38\u5e38\u5e6b\u653f\u5e9c\u8207\u4f01\u696d\u7d66\u51fa\u9069\u7576\u7684\u89e3\u6c7a\u65b9\u6cd5\uff0c\u56e0\u800c\u88ab\u7a31\u70ba\u300c\u5730\u8868\u6700\u5f37\u7684\u9867\u554f\u516c\u53f8\u300d\u3002<\/p><p>\u672c\u66f8\u7684\u4f5c\u8005\u9ad8\u6749\u5c1a\u5b5d\u5c31\u66fe\u4efb\u8077\u65bc\u9ea5\u80af\u932b\u9867\u554f\u516c\u53f8\uff0c\u900f\u904e\u4ed6\u5de5\u4f5c\u671f\u9593\u591a\u5e74\u7684\u7d93\u9a57\u8207\u89c0\u5bdf\uff0c\u6559\u4f60\u5982\u4f55\u5f9e\u908f\u8f2f\u601d\u8003\u3001\u91d1\u5b57\u5854\u7d50\u69cb\u548cMECE\u7d71\u5408\u65b9\u6cd5\u7b49\u6280\u5de7\uff0c\u5168\u9762\u589e\u9032\u5beb\u4f5c\u80fd\u529b\u3002<\/p><p>\u300a\u9ea5\u80af\u932b\u5beb\u4f5c\u6280\u8853\u8207\u908f\u8f2f\u601d\u8003\u300b\u5c0d\u65bc\u6587\u6848\u65b0\u624b\u6216\u8001\u624b\u4f86\u8aaa\u90fd\u6709\u76f8\u7576\u7684\u5e6b\u52a9\uff0c\u56e0\u70ba\u5728\u6b63\u5f0f\u9032\u884c\u5beb\u4f5c\u4e4b\u524d\uff0c\u908f\u8f2f\u8ddf\u5beb\u4f5c\u6280\u5de7\u5c31\u50cf\u662f\u623f\u5c4b\u7684\u5730\u57fa\u4e00\u6a23\uff0c\u552f\u6709\u5148\u7a69\u5b9a\u57fa\u790e\uff0c\u5f8c\u9762\u5f80\u4e0a\u84cb\u623f\u5b50\u624d\u4e0d\u6703\u6b6a\u659c\u5012\u6389\u3002<\/p><p>\u66f8\u7c4d\u7684\u524d\u534a\u90e8\uff0c\u6703\u5148\u7d66\u8b80\u8005\u4e00\u4e9b\u57fa\u790e\u89c0\u5ff5\uff0c\u50cf\u662f\u8a0a\u606f\u7684\u7a2e\u985e\u3001\u5beb\u4f5c\u91cd\u9ede\u3001\u5982\u4f55\u5c07\u908f\u8f2f\u601d\u8003\u904b\u7528\u5230\u5beb\u4f5c\u4e0a\uff0c\u5f8c\u534a\u90e8\u5247\u504f\u5411\u5be6\u4f5c\u7df4\u7fd2\uff0c\u5e36\u9818\u8b80\u8005\u4e00\u6b65\u6b65\u589e\u9032\u5beb\u4f5c\u80fd\u529b\u3002\u6574\u9ad4\u4f86\u8aaa\uff0c\u9019\u662f\u4e00\u672c\u6559\u5b78\u8207\u5be6\u6230\u517c\u5177\u7684\u5de5\u5177\u66f8\uff0c\u975e\u5e38\u9069\u5408\u60f3\u52a0\u5f37\u5beb\u4f5c\u908f\u8f2f\u548c\u7528\u6587\u5b57\u50b3\u905e\u8a0a\u606f\u7684\u4eba\u3002<\/p><p><strong>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/strong><a href=\"https:\/\/www.smarking.com.tw\/4-types-of-expression-in-copywriting\/\">\u6587\u6848\u8868\u9054\u76844\u7a2e\u65b9\u5f0f\uff0c\u8b93\u9867\u5ba2\u79d2\u61c2\u4f60\u60f3\u50b3\u9054\u7684\u8cc7\u8a0a\uff01<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6f9bf7 elementor-widget elementor-widget-spacer\" data-id=\"7a6f9bf7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14489ff8 elementor-widget elementor-widget-heading\" data-id=\"14489ff8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.books.com.tw\/products\/0010873569?sloc=main\" target=\"_blank\" rel=\"noopener\">\u7d9c\u5408\u6587\u6848\u64b0\u5beb\u985e\uff1a<u><i>\u300a\u6587\u6848\u5927\u5e2b\u6559\u4f60\u7cbe\u6e96\u52f8\u6557\u8853\uff1a\u5f9e\u5b9a\u4f4d\u3001\u69cb\u601d\u5230\u4e0b\u7b46\u7684\u6587\u6848\u5beb\u4f5c\u6280\u85dd\u5168\u66f8\u300b<\/i><\/u><\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f363f3 elementor-widget elementor-widget-image\" data-id=\"5f363f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/07\/messageImage_1665655394823-200x300.png\" class=\"attachment-medium size-medium wp-image-6283\" alt=\"\" srcset=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/07\/messageImage_1665655394823-200x300.png 200w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/07\/messageImage_1665655394823.png 600w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a692239 elementor-widget elementor-widget-text-editor\" data-id=\"6a692239\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u9019\u672c\u66f8\u975e\u5e38\u77e5\u540d\uff0c\u53ef\u4ee5\u8aaa\u662f\u5165\u9580\u884c\u92b7\u6216\u6587\u6848\u9818\u57df\u7684\u5fc5\u8b80\u7684\u7d93\u5178\u66f8\u7c4d\u4e4b\u4e00\u3002\u4f5c\u8005\u7f85\u4f2f\u7279\u30fb\u5e03\u840a\u662f\u4e00\u4f4d\u81ea\u7531\u63a5\u6848\u8005\uff0c\u9577\u671f\u66ff\u4f01\u696d\u548c\u79d1\u6280\u754c\u64b0\u5beb\u6587\u7ae0\uff0c\u5408\u4f5c\u5ba2\u6236\u5305\u542b\u77e5\u540d\u7684IBM\u3001\u5bcc\u6bd4\u58eb\u96dc\u8a8c\u7b49\u3002<\/p><p>\u4ed6\u5beb\u6587\u6848\u7684\u7d93\u9a57\u8d85\u904e25\u5e74\uff0c\u5f9e\u5e73\u9762\u5ee3\u544a\u6587\u6848\u3001\u65b0\u805e\u7a3f\u3001\u76f4\u92b7\u90f5\u4ef6\u6587\u6848\u3001\u7db2\u9801\u767b\u9304\u9801\u6587\u6848\uff0c\u6240\u6709\u4f60\u60f3\u5f97\u5230\u7684\u6587\u6848\u4ed6\u5e7e\u4e4e\u90fd\u5beb\u904e\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u4ed6\u4e5f\u65bc\u7d10\u7d04\u5927\u5b78\u958b\u8ab2\uff0c\u4e26\u66fe\u5728\u5404\u5927\u4f01\u696d\u3001\u96fb\u8996\u7bc0\u76ee\u4e0a\u5206\u4eab\u884c\u92b7\u5beb\u4f5c\u6280\u5de7\u3002<\/p><p>\u4f5c\u8005\u8a8d\u70ba\u5beb\u6587\u6848\u4e4b\u524d\uff0c\u4f60\u5fc5\u9808\u6e05\u695a\u300c\u7709\u89d2\u300d\u5728\u54ea\u88e1\uff0c\u4e5f\u5c31\u662f\u7522\u54c1\u7684\u53d7\u773e\u662f\u54ea\u4e9b\u4eba\uff0c\u4ed6\u5011\u6703\u95dc\u6ce8\u6587\u6848\u7684\u54ea\u4e9b\u90e8\u5206\u3002\u8209\u4f8b\uff1a<\/p><ul><li>\u6703\u8a08\u5e2b\u3001\u6578\u5b78\u5bb6\u6703\u95dc\u6ce8\u6578\u64da<\/li><li>\u5de5\u7a0b\u5e2b\u559c\u6b61\u6b65\u9a5f\u6216\u5716\u89e3<\/li><li>\u901a\u5e38\u53ea\u8b1b\u77e5\u8b58\u7684\u6587\u6848\u5bb9\u6613\u88ab\u6d88\u8cbb\u8005\u76f4\u63a5\u7565\u904e<\/li><\/ul><p>\u5982\u679c\u4f60\u53ef\u4ee5\u91dd\u5c0d\u53d7\u773e\u8fc5\u901f\u5b9a\u4f4d\uff0c\u90a3\u9ebc\u9019\u4e9b\u6587\u5b57\u90fd\u5c07\u6703\u8b93\u5546\u54c1\u300c\u5f88\u597d\u8ce3\u300d\u3002<\/p><p>\u96d6\u7136\u9019\u672c\u66f8\u662f\u6587\u6848\u754c\u7684\u6b0a\u5a01\uff0c\u4e0d\u904e\u7f3a\u9ede\u662f\u5167\u5bb9\u8f03\u504f\u7406\u8ad6\u578b\u7684\uff0c\u4e14\u6709\u4e9b\u6848\u4f8b\u5df2\u7d93\u904e\u6642\u6216\u7f3a\u4e4f\u5275\u65b0\u6027\uff0c\u4f46\u662f\u4e00\u5b9a\u80fd\u78ba\u4fdd\u4f60\u6b63\u78ba\u9032\u884c\u6587\u6848\u5b78\u7fd2\u3002<\/p><p><strong>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/strong><a href=\"https:\/\/www.smarking.com.tw\/why-we-need-product-copywriting\/\">\u70ba\u4ec0\u9ebc\u6211\u7684\u7522\u54c1\u9700\u8981\u6587\u6848\uff1f<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d06f0a8 elementor-widget elementor-widget-spacer\" data-id=\"d06f0a8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9133534 elementor-widget elementor-widget-heading\" data-id=\"9133534\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.books.com.tw\/products\/0010919221?sloc=main\" target=\"_blank\" rel=\"noopener\">\u6545\u4e8b\u884c\u92b7\u985e\uff1a<u><i>\u300a\u4e00\u5c0f\u6642\u5b78\u6703TED\u6545\u4e8b\u6587\u6848\u529b\uff1a\u70ba\u4f55\u4ed6\u5011\u4e00\u4e0a\u53f0\u3001Po\u81c9\u66f8\uff0c\u5c31\u80fd\u8b93\u7522\u54c1\u66a2\u92b7\uff1f\u300b<\/i><\/u><\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af99dea elementor-widget elementor-widget-image\" data-id=\"4af99dea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"348\" height=\"348\" src=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image005-\u62f7\u8c9d.png\" class=\"attachment-large size-large wp-image-4922\" alt=\"\" srcset=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image005-\u62f7\u8c9d.png 348w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image005-\u62f7\u8c9d-300x300.png 300w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image005-\u62f7\u8c9d-150x150.png 150w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582ea9f elementor-widget elementor-widget-text-editor\" data-id=\"582ea9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u4f60\u7684\u6587\u5b57\u9020\u8a63\u5f88\u5f37\uff0c\u53ef\u662f\u6587\u6848\u9ede\u95b1\u7387\u537b\u4e4f\u4eba\u554f\u6d25\u55ce\uff1f\u6587\u5b57\u5beb\u5f97\u5f88\u597d\u3001\u5f88\u7f8e\u56fa\u7136\u662f\u597d\u4e8b\uff0c\u53ef\u662f\u5982\u679c\u8981\u5957\u7528\u5728\u884c\u92b7\u4e0a\uff0c\u6703\u4e0d\u6703\u6709\u53ef\u80fd\u662f\u56e0\u70ba\u5c11\u4e86\u4e00\u4e9b\u300c\u6545\u4e8b\u6027\u300d\uff1f<\/p><p>\u300c\u8aaa\u6545\u4e8b\u300d\u662f\u9019\u5e7e\u5e74\u5f88\u7d05\u7684\u6587\u6848\u884c\u92b7\u624b\u6cd5\u4e4b\u4e00\uff0c\u800c\u5982\u679c\u60f3\u5b78\u7fd2\u600e\u9ebc\u8b1b\u6545\u4e8b\uff0c\u6216\u8a31\u53ef\u4ee5\u5f9e\u77e5\u540d\u7684TED\u6f14\u8b1b\u5f97\u5230\u4e00\u4e9b\u555f\u767c\u3002\u7576\u7136\u53ef\u4ee5\u628a\u6545\u4e8b\u8aaa\u5f97\u597d\u9084\u4e0d\u5920\uff0c\u4f60\u9084\u5fc5\u9808\u77e5\u9053\u5982\u4f55\u628a\u6545\u4e8b\u8ddf\u92b7\u552e\u4e92\u76f8\u7d50\u5408\uff0c\u70ba\u4ec0\u9ebc\u90a3\u4e9b\u6f14\u8b1b\u8005\u53ef\u4ee5\u53ea\u900f\u904e\u300c\u6545\u4e8b\u300d\uff0c\u5c31\u80fd\u5920\u8b93\u7522\u54c1\u66a2\u92b7\uff1f<\/p><p>\u9019\u672c\u66f8\u900f\u904e\u4e00\u4e9b\u71b1\u9580\u7684TED\u6f14\u8b1b\uff0c\u5206\u6790\u4ed6\u5011\u7684\u5167\u5bb9\u70ba\u4ec0\u9ebc\u53ef\u4ee5\u5f97\u5230\u5927\u5bb6\u5171\u9cf4\u3002\u63a5\u4e0b\u4f86\u518d\u900f\u904e\u5716\u89e3\u8207\u7df4\u7fd2\u984c\u7684\u65b9\u5f0f\uff0c\u8b93\u4f60\u5feb\u901f\u5b78\u7fd2\u5982\u4f55\u5c07\u5176\u904b\u7528\u5230\u6587\u6848\u4e2d\u3002\u5982\u679c\u4f60\u4e0d\u662f\u5f88\u4e86\u89e3\u6545\u4e8b\u884c\u92b7\u662f\u4ec0\u9ebc\uff0c\u6216\u8005\u5177\u9ad4\u61c9\u8a72\u8981\u600e\u9ebc\u505a\uff0c\u9019\u672c\u66f8\u53ef\u4ee5\u7d66\u4f60\u5f88\u591a\u555f\u767c\u3002<\/p><p><strong>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/strong><a href=\"https:\/\/www.smarking.com.tw\/do-we-need-a-brand-story\/\">\u5982\u4f55\u5e6b\u54c1\u724c\u5beb\u51fa\u52d5\u4eba\u7684\u54c1\u724c\u6545\u4e8b\uff1f<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb8322b elementor-widget elementor-widget-spacer\" data-id=\"cb8322b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e34a592 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e34a592\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32b16315\" data-id=\"32b16315\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ecb0911 elementor-widget elementor-widget-heading\" data-id=\"5ecb0911\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.books.com.tw\/products\/0010744282?sloc=main\" target=\"_blank\" rel=\"noopener\">\u6587\u6848\u516c\u5f0f\/\u61f6\u4eba\u5305\u985e\uff1a<u><i>\u300a\u903c\u4eba\u8cb7\u5230\u5241\u624b\u6307\u768477\u500b\u6587\u6848\u4fc3\u8cfc\u6280\u5de7\uff1a\u6293\u4f4f\u773c\u7403\u3001\u523a\u9032\u8981\u5bb3\u3001\u7559\u5728\u5fc3\u4e0a\u7684\u5ee3\u544a\u6587\u6848\u529b\u300b<\/i><\/u><\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c864668 elementor-widget elementor-widget-image\" data-id=\"3c864668\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"348\" height=\"348\" src=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image006-\u62f7\u8c9d.png\" class=\"attachment-large size-large wp-image-4921\" alt=\"\" srcset=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image006-\u62f7\u8c9d.png 348w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image006-\u62f7\u8c9d-300x300.png 300w, https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/05\/image006-\u62f7\u8c9d-150x150.png 150w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af8480 elementor-widget elementor-widget-spacer\" data-id=\"5af8480\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f50901a elementor-widget elementor-widget-text-editor\" data-id=\"5f50901a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u9019\u672c\u66f8\u7b97\u662f\u6587\u6848\u958b\u59cb\u6162\u6162\u88ab\u5927\u5bb6\u91cd\u8996\u6642\uff0c\u76f8\u7576\u71b1\u92b7\u7684\u4e00\u672c\u8457\u4f5c\uff0c\u8a31\u591a\u6587\u6848\u4eba\u548c\u7db2\u8def\u4f5c\u5bb6\u90fd\u63a8\u85a6\u904e\u5b83\uff0c\u56e0\u70ba\u5149\u662f\u5f9e\u6a19\u984c\u300a\u903c\u4eba\u8cb7\u5230\u5241\u624b\u6307\u768477\u500b\u6587\u6848\u4fc3\u8cfc\u6280\u5de7\u300b\u4f86\u770b\uff0c\u5b83\u5c31\u78ba\u5be6\u505a\u5230\u300c\u6293\u4eba\u773c\u7403\u300d\u7684\u6548\u679c\u3002<\/p><p>\u4f5c\u8005\u5ddd\u4e0a\u5fb9\u4e5f\u662f\u65e5\u672c\u77e5\u540d\u7684\u5ee3\u544a\u4eba\/\u5275\u610f\u7e3d\u76e3\/\u5287\u4f5c\u5bb6\uff0c\u63d0\u4f9b\u4f01\u696d\u548c\u54c1\u724c\u884c\u92b7\u65b9\u9762\u7684\u9867\u554f\u670d\u52d9\uff0c\u81f4\u529b\u900f\u904e\u300c\u6587\u6848\u7684\u529b\u91cf\u300d\u70ba\u4f01\u696d\u3001\u5546\u54c1\u3001\u500b\u4eba\u6253\u4e0b\u9577\u671f\u71b1\u92b7\u7684\u57fa\u790e\u3002<\/p><p>\u4ed6\u5728\u66f8\u4e2d\u63d0\u51fa\u4e09\u5927\u91cd\u9ede\uff1a\u6293\u4f4f\u773c\u7403\u3001\u523a\u9032\u8981\u5bb3\u3001\u7559\u5728\u5fc3\u4e0a\uff0c\u50b3\u9054\u51fa\u5beb\u6587\u6848\u6642\u6700\u91cd\u8981\u7684\u4e09\u500b\u7cbe\u9ad3\u3002\u800c\u9019\u672c\u66f8\u7684\u5167\u5bb9\u6574\u9ad4\u6bd4\u8f03\u504f\u5411\u5de5\u5177\u66f8\uff0c\u66f8\u4e2d\u6709\u975e\u5e38\u591a\u53e5\u5b50\u8b93\u4f60\u300c\u9020\u6a23\u9020\u53e5\u300d\uff0c\u52a0\u4e0a\u6d3b\u6f51\u7684\u6587\u5b57\u8207\u751f\u52d5\u7684\u6848\u4f8b\uff0c\u4e0d\u8ad6\u4f60\u662f\u4e0d\u77e5\u9053\u600e\u9ebc\u958b\u59cb\u4e0b\u7b46\u5beb\u6587\u6848\u7684\u4eba\uff0c\u9084\u662f\u6c92\u6709\u9748\u611f\/\u6c92\u6709\u5275\u610f\uff0c\u53ea\u8981\u7ffb\u7ffb\u9019\u672c\u66f8\uff0c\u61c9\u8a72\u90fd\u53ef\u4ee5\u7d66\u4f60\u4e00\u4e9b\u4e0d\u932f\u7684\u9748\u611f\u3002<\/p><p><strong>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/strong><a href=\"https:\/\/www.smarking.com.tw\/what-defines-good-copywriting\/\">\u5982\u4f55\u5224\u65b7\u4e00\u7bc7\u6587\u6848\u7684\u597d\u58de\uff1f<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3889802 elementor-widget elementor-widget-spacer\" data-id=\"3889802\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a716bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a716bb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25099a9\" data-id=\"25099a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c86731a elementor-widget elementor-widget-spacer\" data-id=\"c86731a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cadbb elementor-widget elementor-widget-heading\" data-id=\"69cadbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title 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class=\"elementor-element elementor-element-65d7a97 elementor-widget elementor-widget-spacer\" data-id=\"65d7a97\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e04b44 elementor-widget elementor-widget-image\" data-id=\"9e04b44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1374\" height=\"340\" src=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/10\/EDMCTA1.png\" class=\"attachment-full size-full wp-image-6318\" alt=\"\" srcset=\"https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/10\/EDMCTA1.png 1374w, 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u54c1\u724c\u6545\u4e8b\u767d\u8a71\u4f86\u8aaa\uff0c\u5c31\u662f\u4f01\u696d\u6216\u54c1\u724c\u5411\u9867\u5ba2\u9032\u884c\u300c\u81ea\u6211\u4ecb\u7d39\u300d\uff0c\u5167\u5bb9\u53ef\u80fd\u6703\u63d0\u5230\u54c1\u724c\u5275\u7acb\u6642\u9593\u3001\u76ee\u6a19\u9858\u666f\u2026\u7b49\u3002<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3932507\" data-id=\"3932507\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6baa489a elementor-cta--skin-cover elementor-cta--valign-middle elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"6baa489a\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.smarking.com.tw\/inspiration-copywriting\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.smarking.com.tw\/wp-content\/uploads\/2022\/01\/2.png);\" role=\"img\" aria-label=\"\u5beb\u6587\u6848\u5982\u4f55\u627e\u9748\u611f\uff1f\uff5c\u667a\u6cc9\u884c\u92b7\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\t\u5beb\u6587\u6848\u5982\u4f55\u627e\u9748\u611f\uff1f\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63fc20d1 elementor-widget elementor-widget-text-editor\" data-id=\"63fc20d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u6587\u6848\u5275\u4f5c\u8005\uff0c\u7121\u8ad6\u662f\u65b0\u624b\u9084\u662f\u8001\u624b\uff0c\u96e3\u514d\u90fd\u6703\u9047\u5230\u300c\u6c92\u6709\u9748\u611f\u300d\u7684\u7a98\u5883\uff0c\u5e36\u4f60\u5f9e\u751f\u6d3b\u4e2d\u627e\u5c0b\u6587\u6848\u9748\u611f\uff0c\u8490\u96c6\u6587\u6848\u7d20\u6750\u3002<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 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aria-label=\"\u70ba\u4ec0\u9ebc\u9700\u8981\u5f71\u97f3\u884c\u92b7?\uff5c\u667a\u6cc9\u884c\u92b7\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\t\u70ba\u4ec0\u9ebc\u9700\u8981\u5f71\u97f3\u884c\u92b7?\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7c309 elementor-widget elementor-widget-text-editor\" data-id=\"2e7c309\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u5f71\u97f3\u884c\u92b7\u610f\u5473\u8457\u4f7f\u7528\u5f71\u7247\u4f86\u5ba3\u50b3\u7522\u54c1\u6216\u670d\u52d9\u3002\u5b83\u6709\u52a9\u63d0\u9ad8\u696d\u7e3e\u92b7\u552e\u548c\u884c\u92b7\u529b\u5ea6\uff0c\u4e5f\u66f4\u5bb9\u6613\u5728\u793e\u7fa4\u5e73\u53f0\u50b3\u64ad\u3002<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-412541c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"412541c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b5b5ac9\" data-id=\"6b5b5ac9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-582f0b5f elementor-widget elementor-widget-spacer\" data-id=\"582f0b5f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u6211\u60f3\u9032\u884c\u6587\u6848\u5b78\u7fd2\uff0c\u6709\u54ea\u4e9b\u66f8\u7c4d\u63a8\u85a6\uff1f \u884c\u92b7\u662f\u9019\u5e7e\u5e74\u975e\u5e38\u71b1\u9580\u7684\u8077\u696d\uff0c\u884c\u92b7\u4eba\u54e1\u9700\u8981\u505a\u7684\u4e8b\u60c5\u975e\u5e38\u591a\uff0c\u5176\u4e2d\u4e00\u5b9a\u6703\u9047\u5230\u7684\u5c31 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[20,13],"tags":[17],"_links":{"self":[{"href":"https:\/\/www.smarking.com.tw\/wp-json\/wp\/v2\/posts\/4900"}],"collection":[{"href":"https:\/\/www.smarking.com.tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smarking.com.tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smarking.com.tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smarking.com.tw\/wp-json\/wp\/v2\/comments?post=4900"}],"version-history":[{"count":147,"href":"https:\/\/www.smarking.com.tw\/wp-json\/wp\/v2\/posts\/4900\/revisions"}],"predecessor-version":[{"id":7379,"href":"https:\/\/www.smarking.com.tw\/wp-json\/wp\/v2\/posts\/4900\/revisions\/7379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smarking.com.tw\/wp-json\/wp\/v2\/media\/5711"}],"wp:attachment":[{"href":"https:\/\/www.smarking.com.tw\/wp-json\/wp\/v2\/media?parent=4900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smarking.com.tw\/wp-json\/wp\/v2\/categories?post=4900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smarking.com.tw\/wp-json\/wp\/v2\/tags?post=4900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}